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Advertisers plan game-time enticements for tablets, smartphonesNEW YORK -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have. Read more...Super Bowl advertisers go after "second screens"Call it the "second-screen" Super Bowl. Read more...Remember that rumored February iPad 3 event? Make it MarchDid you have your hopes up for an iPad 3 debut this month? That rumor may have well been put to rest by its original source, who now says March is when it's all going down. Originally posted at Apple Talk Read more...Super Bowl ads go after 'second screens'Chevrolet rolled out the first Super Bowl smartphone app that allows Big Game watchers to enter a contest to win everything from pizza to a new Camaro. Read more...Super Bowl advertisers tablets and smartphones4About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies fr Read more... |
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